“Style Comes Easy”
TV spots reintroduced consumers to the Value City Furniture brand and showed how style could now be associated with a discount furniture company.
Value City Furniture aspired to be known for attainable style and luxury and needed a fresh, upbeat, more modern approach to their brand.
The VCF look books
These books were developed to educate the consumer on the possibilities of style within reach, driving traffic to VCF's online presence and brick and mortar stores. High-end photography and editorial content ensured the focus was more "inspire and entice" and less about price-point.
The VCF House of Brands
Our “house of brands” strategy required development of several distinct furniture labels as part of the core VCF collection. Detailed guides for each were deployed providing the tools necessary for VCF to remain true to their new brands’ personalities and messaging.
VCF digital
No rebrand would be complete without a new digital experience. Clean and easy to shop, VCF and it's new house of brands were showcased in the responsive redesign.
